I Lead and Deliver Marketing and Content Programs
7+ years managing cross-functional teams and delivering websites, campaigns, and presentations for global brands.
What I Do
Program & Delivery Leadership
Plan and manage multi-phase programs from concept through delivery
Lead cross-functional teams and align stakeholders across priorities
Ensure on-time execution through planning, structure, and risk management
Marketing & Content Execution
Deliver websites, campaigns, and presentation systems across channels
Translate complex ideas into clear, user-focused messaging
Maintain consistency across content, design, and brand execution
Creative Operations
& Systems
Build workflows that improve speed, efficiency, and scalability
Manage production timelines, capacity, and cross-team coordination
Optimize processes, QA standards, and delivery quality
Strategy & Performance
Support campaign and content strategy with data-informed insights
Track KPIs and performance outcomes across initiatives
Translate results into actionable recommendations
Communication & Stakeholder Management
Align teams through clear communication and structured documentation
Create executive-ready reporting and presentations
Facilitate briefing, feedback, and cross-functional collaboration
Selected Work
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Award-Winning Symphony Rebrand
Transforming a legacy brand into a forward-looking cultural platform.
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LifeSignals Website Redesign
A growth-focused website rebuild supporting global expansion and multi-audience engagement.
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Justin’s Website Experience
A user-focused website rebuild boosting engagement and retail conversions.
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WeCreate408 Campaign
Citywide arts and culture campaign driving a 569% increase in participation year-over-year.
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Make Music San Jose Campaign
Citywide music celebration increasing attendance and engagement by 600%+ year-over-year.
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Sadler’s Direct-to-Consumer Campaign
Holiday DTC campaign driving nationwide sales of smoked turkeys, selling out ahead of schedule.
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Nuro Safety Campaign (Spanish Localization)
Localized public safety campaign adapting messaging for Spanish-speaking communities and improving accessibility.
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Union Landing Campaign Experience
Hybrid digital and in-person campaign increasing store visits and driving cross-store exploration across a 1M sq. ft. retail center.
