Marketing Operations & Program Delivery Lead

Marketing Operations & Program Delivery

7+ years coordinating cross-functional teams, campaigns, digital projects, and high-volume operations for technology, healthcare, public sector, and consumer brands.

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High-Impact Performance Metrics

569% YoY
Community Growth

Program sign-up increase for City of San Jose

700+
Executive Presentation Assets

Managed for a global technology conference

22.97%
Engagement Lift

Following a healthcare website redesign

3.7M+
Campaign Impressions

Generated through a multi-channel community campaign

Core Capabilities

Program & Delivery

Coordinate complex, multi-phase projects from planning through launch, managing timelines, resources, stakeholders, and quality across concurrent workstreams.

Marketing & Campaign Operations

Plan and execute integrated campaigns across web, social, email, paid media, print, and other channels—often contributing to both strategy and execution.

Operations & Workflow

Build practical workflows, tracking systems, review processes, and QA checkpoints that help teams stay organized and deliver consistently under tight deadlines.

Web & Content

Support website strategy, information architecture, content development, CMS operations, and performance analysis across digital projects.

Operations & Asset Governance

Enterprise Event Asset Management

Managing production operations and design QA across 700+ executive presentation assets for a flagship global enterprise tech conference.

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Cybersecurity Event Presentation Operations

Rapid presentation operations and client management delivering 70+ speaker decks with a 99% first-pass approval rate under 48-hour turnarounds.

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Enterprise Technical Icon Refresh

Modernizing and scaling a global vector design system across 600+ technical assets for company-wide deployment to tens of thousands of employees.

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Multi-Channel Campaigns & Strategy

Targeted Event Activation

Multi-channel digital strategy driving a 10x increase in exhibit foot traffic and +400% web engagement for a global enterprise conference.

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WeCreate408 Campaign

Citywide creative engagement initiative driving a 569% increase in community participation year-over-year.

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Make Music San Jose Campaign

Citywide music celebration expanding artist participation by 640% and increasing event locations by 115% YoY.

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Sadler’s Direct-to-Consumer Campaign

Holiday DTC launch driving a ~200% daily sales surge and complete nationwide inventory sellout ahead of schedule.

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Union Landing Campaign

Hybrid digital and in-person campaign increasing average retail store visits by 30% YoY across a 1M sq. ft. shopping center.

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Web Architecture & Content Strategy

LifeSignals Website Redesign

Global web architecture expansion from 8 to 30+ pages, boosting post-launch user engagement rate by 22.97%.

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Award-Winning Symphony Rebrand

Comprehensive web overhaul and brand modernization transforming a legacy cultural institution into an accessible digital platform.

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