Kathlen Moreno

Program Operations & Campaign Management Lead

7+ years managing cross-functional teams to deliver enterprise websites, multi-channel GTM campaigns, and high-volume creative operations for global brands.

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High-Impact Performance Metrics

569% YoY
Community Growth

Program Sign-Up Increase (City of San Jose)

~200% Surge
Peak Sales Boost

E-Commerce Inventory Sellout (Sadler's Smokehouse)

22.97%
Engagement Lift

Post-Launch Health-Tech Web Overhaul

3.7M+
Brand Reach

Multi-Channel Campaign Impressions

Core Pillars

Program & Delivery Leadership

Plan and manage complex, multi-phase programs from initial brief through post-launch delivery.
Lead cross-functional teams (up to 15+ designers, copywriters, and developers) across concurrent initiatives.
Establish process rigor, milestone tracking, and QA governance to ensure predictable, on-time execution.

Marketing & Campaign Operations

Direct integrated multi-channel campaigns across digital, web, social, email, and print.
Translate complex technical concepts and brand strategies into clear, user-focused messaging.
Manage e-commerce publishing schedules, catalog taxonomies, and cross-platform asset rollouts.

Creative Operations
& Workflow Design

Engineer custom tracking dashboards (Excel/Google Sheets) for real-time capacity planning and resource allocation.
Optimize production workflows, reducing project lag times and improving cross-team handoffs.
Modernize and maintain enterprise digital asset management (DAM) infrastructure for 10,000+ users.

Web Architecture & Content Strategy

Direct web build operations, information architecture, and SEO optimizations using WordPress and Elementor.
Analyze performance metrics (GA4) to refine campaign strategy and user engagement.
Create executive-ready reporting, structured documentation, and stakeholder alignment presentations.

Selected Work

Award-Winning Symphony Rebrand

Transforming a legacy brand into a forward-looking cultural platform.

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LifeSignals Website Redesign

A growth-focused website rebuild supporting global expansion and multi-audience engagement.

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Justin’s Website Experience

A user-focused website rebuild boosting engagement and retail conversions.

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WeCreate408 Campaign

Citywide arts and culture campaign driving a 569% increase in participation year-over-year.

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Make Music San Jose Campaign

Citywide music celebration increasing attendance and engagement by 600%+ year-over-year.

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Sadler’s Direct-to-Consumer Campaign

Holiday DTC campaign driving nationwide sales of smoked turkeys, selling out ahead of schedule.

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Nuro Safety Campaign (Spanish Localization)

Localized public safety campaign adapting messaging for Spanish-speaking communities and improving accessibility.

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Union Landing Campaign Experience

Hybrid digital and in-person campaign increasing store visits and driving cross-store exploration across a 1M sq. ft. retail center.

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