Kathlen Moreno

Program Operations & Campaign Management Lead

7+ years managing cross-functional teams to deliver enterprise websites, multi-channel GTM campaigns, and high-volume creative operations for global brands.

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High-Impact Performance Metrics

569% YoY
Community Growth

Program sign-up increase (City of San Jose)

~200% Surge
Peak Sales Boost

E-commerce inventory sellout
(Sadler's Smokehouse)

22.97%
Engagement Lift

Post-launch health-tech web overhaul
(LifeSignals)

3.7M+
Brand Reach

Multi-channel campaign impressions
(City of San Jose)

What I Do

Program & Delivery Leadership

Direct complex, multi-phase programs from brief to launch—leading 15+ cross-functional team members with rigorous planning, milestone tracking, and QA governance.

Marketing & Campaign Operations

Manage multi-channel GTM campaigns across web, social, email, paid media, and print—translating technical concepts into user-focused messaging and asset rollouts.

Creative Operations
& Workflow Design

Engineer custom capacity-tracking tools in Excel and optimize production workflows to reduce project lag times and streamline cross-team handoffs.

Web Architecture & Content Strategy

Oversee WordPress/ Elementor web operations, information architecture, and GA4 analytics to expand site footprints and boost engagement.

Selected Work

Award-Winning Symphony Rebrand

Comprehensive web overhaul and brand modernization transforming a legacy cultural institution into an accessible digital platform.

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LifeSignals Website Redesign

Global web architecture expansion from 8 to 30+ pages, boosting post-launch user engagement rate by 22.97%.

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Justin’s Website Experience

User-focused web redesign and technical SEO overhaul streamlining CPG product discovery and retail conversion pathways.

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WeCreate408 Campaign

Citywide creative engagement initiative driving a 569% increase in community participation year-over-year.

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Make Music San Jose Campaign

Citywide music celebration expanding artist participation by 640% and increasing event locations by 115% YoY.

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Sadler’s Direct-to-Consumer Campaign

Holiday DTC launch driving a ~200% daily sales surge and complete nationwide inventory sellout ahead of schedule.

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Nuro Safety Campaign (Spanish Localization)

Multi-market public safety initiative localizing autonomous vehicle messaging to build community trust across diverse metro areas.

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Union Landing Campaign

Hybrid digital and in-person campaign increasing average retail store visits by 30% YoY across a 1M sq. ft. shopping center.

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