I Lead and Deliver Marketing and Content Programs

7+ years managing cross-functional teams and delivering websites, campaigns, and presentations for global brands.

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What I Do

Program & Delivery Leadership

  • Plan and manage complex, multi-phase initiatives

  • Lead cross-functional teams from planning to delivery

  • Manage timelines, priorities, and competing work streams

Marketing & Content Execution

  • Deliver websites, campaigns, and presentation content

  • Translate complex ideas into clear, user-focused content

  • Ensure consistency across channels and deliverables

Creative
Operations

  • Build and improve workflows for speed and efficiency

  • Manage resources, capacity, and production timelines

  • Maintain quality, consistency, and brand standards

Strategy & Performance

  • Support campaign and content strategy

  • Use data to inform decisions and improve performance

  • Track progress and align work to business goals

Portfolio

  • Award-Winning Symphony Rebrand

    Transforming a legacy brand into a forward-looking cultural platform.

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  • LifeSignals Website Redesign

    A growth-focused website rebuild supporting global expansion and multiple audiences.

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  • Justin’s Website Experience

    A user-focused website rebuild boosting engagement and retail conversions.

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  • Public Safety Campaign & Spanish Translation — NURO

    My Spanish fluency comes in handy to expand Nuro’s efforts of educating the public about the importance of keeping safe distances from Nuro autonmous vehicles.

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  • Brand Repositioning Strategy & Project Management — Lorex

    Market research leads to brand repositioning insight for struggling home security company Lorex.

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  • Direct-to-Consumer Campaign Strategy — Sadler's Smokehouse

    First-ever direct-to-consumer (DTC) campaign results in high product demand causing early sell-out.

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  • Hybrid Holiday Campaign — Union Landing Shopping Center

    A combined digital and on-site campaign strategy generates in-store visit increase for struggling shopping center.

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  • Multi-Channel Campaign Management — City of San Jose

    Advertising campaign promoting arts and culture city initiatives results in 569% participation increase from the previous year.

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Tools & Platforms

Program & Creative Operations Expertise

Program & Delivery Leadership
Program planning & execution | Multi-phase timelines | Risk mitigation | Time & priority management | On-time delivery in high-pressure environments


Communication & Influence
Clear stakeholder communication | Executive-ready documentation | Cross-functional collaboration | Creative briefing & feedback | Team enablement


Strategic & Analytical Thinking
Analytical problem-solving | Data-informed decision making | Performance evaluation | Strategic planning | Initiative prioritization

Creative Operations & Workflow
Production workflows | Process standardization | Capacity planning | Automation & efficiency improvements | QA & brand governance


Digital & Content Expertise
Search engine optimization (SEO) | Structured data (Schema) | Content strategy & copywriting | Digital accessibility | CMS-driven content operations


Reporting & Visualization
Status reporting | Progress tracking | KPI alignment | Presentation-ready reporting & actionable insights

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