Marketing Strategy
Strategy Process
Business Goals
Every project starts with an objective. Business goals drive every decision and are the foundation of every strategy.
Brand Messaging
I combine business goals and value proposition into effective brand messaging that persuades customers to make a purchase.
Value Proposition
What makes you different? What benefit does your product or service offer? The value proposition seeks to answer why a customer should care about your product or service.
Competitors
Every strategy considers challenges and competition. Your competitors are a real-time view into what works well with customers, and what should be avoided.
Target Customers
The only way to develop messaging that speaks to your customers is by understanding them first.