UNION LANDING HYBRID HOLIDAY CAMPAIGN
The property owners of the Union Landing Shopping Center came to our team with a unique problem—they wanted to increase holiday sales at the largest shopping center in the City, but the large walking distances between businesses, made foot traffic and multi-store visits a challenge.
Hosting over 70 businesses across 1 million square feet, customers often find themselves walking large distances to travel from business to business. Our solution was a hybrid campaign that combined digital tactics with in-store experiences to drive sales.
Our goals were to:
Develop a concept that promoted Union Landing
Drive foot traffic to stores
Increase the number of stores visited per trip
Campaign concept:
Customers solved online puzzles to identify retailers and restaurants within Union Landing. Once solved, customers were asked to visit the retailer to scan a QR code that would grant them a sweepstakes entry for a chance to win. The only way to participate was to go to a store.
Campaign Results:
The 2023 campaign generated an average of 53 visits per store
The 2024 campaign generated an average of 69 visits per store
A customer survey sent after the campaign revealed:
88% of customers visited stores they had never visited before
67% of customers made purchases at one or more participating stores
94% said they wanted to participate in a similar event again"
Customer Reviews
“My daughter and I enjoyed doing this Scavenger Hunt together and look forward to the next one.”
"Thank you very much!! My family loved participating in the scavenger hunt. 😄"
how it works—
hybrid marketing campaign to increase customers
Can you solve the puzzle?
