Content Development
Content Development Approach
1. Messaging Objectives
I seek to understand the project’s goal, the desired results, and how project success is measured to help inform all other steps.
2. Research
Research helps me understand the brand, the audience, industry trends, and potential challenges to address.
3. Target Audience
By using insights gathered from research, I identify opportunities and potential audiences in need of the product or service.
4. Information Hierarchy & UX
Designing a positive experience for the reader is the priority. I seek to understand what readers are looking for when they visit a site and to make that information easy to find.
5. SEO
A website is virtually invisible unless search engine optimization is implemented. SEO helps improve website visibility on Google and could, therefore, help increase website traffic and audience engagement.
6. Content Development
Using all of the learnings from the previous steps, I aim to develop content that prompts audiences to engage and connect with the brand.
7. Collaboration
The best results come through teamwork and collaboration. Expertise and perspective enable me to develop content that clearly and effectively communicates a message.