Content Strategy & Web Management
Health tECH COMPANY GROWS BUSINESS VIA NEW WEBSITE
Rapidly growing multinational health tech company LifeSignals launches new website to aid its global expansion efforts.
Medical-grade biosensor company LifeSignals was at the start of a massive business expansion in the Spring of 2020, and it needed a new website to meet its business objectives—a destination to help generate leads, secure investors, roll out new devices, provide patient information, and share company news.
As a lead for this project, I helped develop the website and content strategy, co-authored the content, and managed the website.
Our strategy consisted of a complete copy and design overhaul with optimized content to increase visibility on search and improve the website’s interface and user experience.
Responsibilities included:
Authored SEO-optimized content to streamline information for patients and investors
Transformed complex technologies into easily digestible content
Reported post-launch website analytics to evaluate website strategy performance
Built and managed website content and design using the WordPress content management system
Visit lifesignals.com to view the website, or click on any of the samples below to visit a specific page.
