Building Community Through Creativity and Self-Expression
The City of San Jose Office of Cultural Affairs hosts two events annually to celebrate arts, culture, and creative expression: WeCreate408 and Make Music Day San Jose. Both events inspire people to push their creativity beyond what they think is possible.
As project lead, I executed market research, developed the campaign plan, managed the content calendar, proposed appropriate campaign channels, and launched the interconnected campaign to include: influencer and social media management, content development, and media management for ads through third-party vendors including local newspapers, television, and digital streaming services.
WeCreate408
A month-long event where locals participate in daily online activities designed to inspire creativity while celebrating the city’s diverse culture and community.
Campaign Results:
2,080 new sign-ups—a 569% increase from the previous year
3,725,490 impressions—525% increase from previous years
24,800+ new website visits
Make Music Day
Held annually on June 21st during the summer solstice, the celebration features a series of live music events throughout town with music curated by local artists.
Campaign Results:
1,319 tickets sold
628 Facebook Event page responses—a 622% increase from the previous year
452 follower growth on the Office of Cultural Affairs’ social channels
Responsibilities included:
Utilizing past campaign learnings to increase event sign-ups and participation from previous years
Researching and proposing optimal campaign channels for the target audience
Developing a multi-channel campaign combining social, email, paid search, radio, TV, and print
End of campaign report with results, learnings, and recommendations for future campaigns
Monitoring campaigns and making changes to make the best use of the budget during the 2-month campaign duration
Click on the snapshots below to access the full campaign reports.
multi-channel campaign managemenT
End of Campaign Report | WeCreate408 2024
End of Campaign Report | Make Music Day 2024